As reported by Law360 (subscription), on May 2, 2022, U.S. District Judge William H. Orrick of the Northern District of California issued an order denying the meaningful portions of the latest wave of defendants’ motions to dismiss claims from a teen’s lawsuit alleging that e-cigarette manufacturer Juul and its part-owner Altria deceptively and dangerously advertised their vaping products to minors.
The case is one of many in the California-based multidistrict litigation alleging the companies deliberately, deceptively, and harmfully marketed their devices to addict underage teens to nicotine, in the process unleashing a nationwide youth vaping health and addiction epidemic.
Law360 notes that according to her amended complaint, the teenager identified as “B.B.” began vaping with Juul products in 2017, when she was just 12 years old. She received her first Juul vapes from a friend, and has used them ever since. Her complaint alleges that Juul’s advertising made the e-cigarette’s “seem healthy and safe,” and, if she’d known the dangers, she “would have either stopped using them, or have not used them in the first place.”
B.B. is represented by Lieff Cabraser partner Sarah London, who also serves as Co-Lead Counsel for the plaintiffs in the larger multidistrict litigation.
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